Mercedes-Benz presents “ICON OF INSPIRATION,” the theme of their booth. introducing five different car models that are prepared to showcase a unique prototype globally.

Mercedes-Benz (Thailand) reflects being an ‘ICON OF INSPIRATION.’ Showcasing over 20 car models at the 45th Bangkok International Motor Show. Introducing the latest 5 car models, led by ‘The new E-Class: Launch Edition’ Business Saloon, which surprised the middle of the event and was available for booking for the first time. It comes with 2 sub-models, namely the E 220 d AMG Line priced at 3,990,000 baht and the E 350 e AMG Dynamic priced at 4,250,000 baht.

Continuing with the SUV family in almost every segment, starting with the GLC 350 e 4MATIC Coupe AMG Dynamic priced at 4,340,000 baht, the GLE 300 d 4MATIC AMG Line priced at 4,980,000 baht, and the GLS 450 d 4MATIC AMG Dynamic priced at 6,980,000 baht. This includes the ‘EQS 450+ AMG Dynamic,’ a 100% electric vehicle imported as a CBU, at the best price of 5,950,000 baht.

Furthermore, the renowned “G 63 Grand Edition” model by the brand was unveiled. It is one of just 1,000 units globally, and only 10 are offered for sale in Thailand for 23,400,000 baht. Additionally on the show was the “Vision One-Eleven” prototype car, which was meant to be the future of cars made with DNA from the legendary C111 of the 1960s and 1970s. Whether buying at the event or through dealerships across the country, every car model is accompanied by the best deals available to customers.

Mercedes-Benz hopes to showcase inspiration as the primary idea for both its car exhibition booth and the brand at this year’s Motor Show. As a long-standing automobile brand with Thai consumers and an “ICON OF INSPIRATION” for the country, we aim to tell the inspiration story through our partnership with two artists. Among them is “Benz – Thanachart,” a well-known director from Salmon House, who joins to explore the meaning of the well-known Thai nickname in the context of a brief documentary titled “The Meaning of Benz.” Additionally, Bloody Hell Big Head “Benz – Thanawat,” another artist, joins to infuse the Mercedes-Benz booth with inspiring colors.


Through the concept of the “ICON OF INSPIRATION,” the Mercedes-Benz booth design will introduce visitors to new dimensions and colors. To incorporate the Mercedes-Benz brand’s elements and stories into his style, the artist Bloody Hell Big Head has drawn inspiration from them. Bloody Hell Big Head has created exclusive decorations for one of the newest car models, the GLC 350 e 4MATIC Coupé AMG Dynamic, which is also on display. Additionally, attendees who reserve a GLC Coupé will receive one of 50 limited-edition exclusive box sets designed by Bloody Hell Big Head.

Discover over 20 Mercedes-Benz car models and receive many special offers at the 45th Bangkok International Motor Show at IMPACT Challenger Hall 2, Muang Thong Thani, from March 27 to April 7, 2024.