Lamina Films is embracing the continuous growth of smart vehicles, proudly revealing the Lamina Digital Ceramic Onyx. It fulfills every aspect of future car enthusiasts’ needs. It is completed with all features including beauty, heat protection, and non-interference with digital signals along with the launch of the Lamina AI assistant, ready to offer consultations on all aspects of window tinting for the first time at the 45th Bangkok International Motor Show.

Ms. Channapa Saisamorn, Chief Executive Officer of Techno Sales (Frey) Co Ltd, the importer and distributor of automotive and building window film “Lamina” which is a special group of high quality films “Lumar” produced by Eastman Performance Films, USA, and cargo equipment “Thule” from Sweden. Including car care products “Llux” which is excellent quality from the USA and England, exclusively in Thailand.

It has been revealed about the changes in the automotive window film market in recent years, indicating an increased demand from car users in response to changes in the automotive industry. When cars have changed various functions including various intelligent systems and an increased use of AI in modern vehicles. customers also seek window films that can support these functionalities more effectively.

“However, the basic requirements for an automotive window film which includes features such as heat rejection, UV protection, durability, and even its look when installed on vehicles. These are always important considerations for consumers. Lamina Films has been proactive in introducing new products that can consistently meet the evolving needs of our customers.”

Ms. Li Yin Lee, the Commercial Leader of Asia Pacific at Eastman Performance Films, USA, revealed that as a representative of Eastman Performance Films from the United States of America. We are pleased to have the opportunity to congratulate Techno Cell (Frey) Co., Ltd. on their success and to join in the launch of the new digital ceramic window film, which is the latest innovation in window film technology for customers in Thailand and worldwide.

In the past, Lamina and Lumar window films, both are known as high quality window film brands that are recognized for their quality from leading automotive companies and also the car users worldwide for over 6 decades. We have jointly invented, researched, and developed high-performance films to reach every need continuously and we are now ready to launch the new digital ceramic window film this time.

“The introduction of the new digital ceramic window film will be the official launch for the first time in Thailand and also the first in Asia. We are confident that this latest innovation will set a new standard for the automotive window film industry by its excellent heat protection, exceptional digital signal reception, and the best clarity which will definitely please customers both in Thailand and the global market.”

At the 45th Bangkok International Motor Show, Lamina launched its latest window film, “Lamina Digital Ceramic Onyx” for the first time in Thailand and Asia. A window film was inspired by the ‘Agate Gem’. It is giving beauty external beauty with its intense and elegance on the outside while providing exceptional clarity and visibility. It is equipped with cutting-edge automotive technology suitable for modern vehicles.

The new generation window film comes with outstanding heat and UV protection along with full perfect support for various digital systems which include  5G / Wifi-7 / Bluetooth-5.4 / OTA / ADAS / Infotainment / GPS and Easy Pass. These features result from the selection of world-class innovations such as AntiSolar Plus and Digital Boost which are jointly developed and copyright by Lamina Films and Eastman Performance Films.

“Lamina Digital Ceramic Onyx” is a ceramic-based car window film that combines luxury and beauty when installed. It provides excellent heat and UV protection, enhancing the efficiency of digital equipment in the car. It is also improving safety while driving and facilitating the use of various systems inside the car which iIn the past, Lamina Films has installed Digital Boost film over 1 million vehicles for their customers.”

In addition to its outstanding features, Lamina Digital Ceramic Onyx window film also comes with customizable options which offer customers the choice to install according to their preferences among 3 sub-models. They have the ability to reduce heat from sunlight from 47-55%, reflect light 5-7%, light transmits 6-30%. Plus,all models will feature 99% UV protection that can be installed according to customer’s needs at any leading car showrooms.

Moreover, with the launch of new products this year, Lamina Films has responded to the growing trend of AI, reinforcing its status as a film in the digital age by introducing a new assistant called “Nong Lamin” this year who will be automatically answering questions about window films, providing personalized recommendations and offering advice closely as a close friend. Customers can access “Nong Lamin” through the website www.laminafilms.com and other social media channels of Lamina Films.

Ms. Channapa stated that the automotive window film market is rapidly changing in alignment with changes in the automotive industry. Therefore, every entrepreneur must be well-prepared in terms of both products and excellent services to fulfill consumer needs in all aspects such as window film, providing information, and offering comprehensive services.

Lamina Films will continue to reinforce its leadership in the digital window film market. Apart from introducing new products, there will also be ongoing developments and training for window films installers throughout the country. Including adjustments in the parts of distributors and installation service centers will be made to ensure that they are well-suited. The company will participate in exhibitions and present various promotions at the 45th Bangkok International Motor Show.

The CEO discussed the overall outlook of the automotive industry this year that the market trends remain unclear. According to Sales numbers from the beginning of this year that have not shown significant growth together with economic factors that also lack clear direction. This has led many predictions of the automotive market to be minimal growth. However, the company expects that the automotive industry in 2024 will likely have sales numbers similar to the previous year 2023.

“The Thai automotive market contracted by 9% last year or total sales of approximately 775,000 vehicles despite forecasts that expected the growth to reach 800,000 vehicles this year. However,the sales decreased over 16% in January 2024, which is making it believed that the market may have difficulty growing. Therefore, if the sales number can be similar to last year’s performance it would be considered quite positive. Lamina Films expects revenue of 770 million baht this year, growing 4% from the previous year which revenue was 740 million baht.”

For interested customers who would like to install Lamina window films must not miss the opportunity to attend the 45th Bangkok International Motor Show that is taking place from March 27 to April 7, 2024. Lamina Films will present its products at Booth B2 in Challenger 1, IMPACT Muang Thong Thani. Visitors can expect various attractive promotions and comprehensive product displays. Make sure not to miss out on this opportunity!

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For additional information about Lamina window films or further inquiries regarding the products, you can contact the Consumer Hotline 24/7 with Lamina Film call: +66 2 422 2345 (outside business hours with an automated response system) or email: [email protected]. Additionally, you can also reach out via the Line application by adding the official account @laminafilms.