With two new sub-models and a 7-year warranty, Peugeot Thailand stole the show at the motor show. The New Peugeot 408 Sport Fastback Crossover has 218 horsepower. It starts at 1.499 million baht.

With the launch of the top model, the New Peugeot 408 GT, and the highlight models, the New Peugeot 408 Allure and New Peugeot 408 Allure Plus, under the theme “The Language of Attraction,” the language of French design style, with a starting price of 1.499 million baht, Peugeot Thailand, under the company Belfort Automobile (Thailand), the official importer and distributor of the French car brand Peugeot in Thailand, reinforces its premium European car brand. The 45th Bangkok International Motor Show will take place at the IMPACT Exhibition and Convention Center, Muang Thong Thani, from March 27 to April 7, 2024.

   A 1.6-liter 4-cylinder turbocharged petrol engine producing 218 horsepower and 300 Newton-meters of torque powers the new Peugeot 408, a sporty crossover fastback. An “e-EAT8” 8-speed automatic transmission powers the front wheels. The contemporary interior has a roomy back seat and is outfitted with the newest “Peugeot i-Cockpit” technology, which includes a 10-inch gauge cluster in front of the driver and a centrally located 10-inch touchscreen display that is inclined toward the driver for optimal convenience.

The New Peugeot 408 Allure has many unique features, but its full LED headlights and genuine leather-wrapped multifunction steering wheel with paddle shifters are what really draw attention to it. In addition to a navigation system, support for Apple CarPlay and Android Auto, a 2-zone automated climate control system, a comprehensive safety system, and multiple driving modes (Eco, Sport, Normal, and Manual), it also integrates these features. For a starting price of 1.499 million baht, this includes a front collision warning, lane departure warning, driver fatigue alert, rear obstacle warning, airbags and curtain airbags throughout, and more.

At 1.599 million baht, the New Peugeot 408 Allure Plus is a standout vehicle with automatic LED headlights, an electrically heated driver’s seat, and an automated driving system with blind spot detection, lane-keeping assistance, speed limit recognition, and Adaptive Cruise Control with stop&go.

The top model, New Peugeot 408 GT, dazzles with automatic Matrix Beam headlights and daytime running lights, a panoramic sunroof, 20-inch alloy wheels, ‘Nappa’ leather seats with a massage function for the driver and front passenger, an 8-color interior ambient lighting system, PM 2.5 air purifier system, an automatic tailgate with hands-free system, and enhanced luxury with a ‘FOCAL’ premium sound system from France with 10 speakers, now more valuable with a new price of 1.799 million baht, reduced from the original price of 1.849 million baht.

Exclusive deal available to clients who reserve any Peugeot model during the event: receive 1-year first-class insurance. 

Peugeot Thailand offers value and peace of mind with European automotive standards, extending the warranty period to a new standard of up to 7 years, starting with the New Peugeot 408 series (New Peugeot 408 GT, Allure, and Allure Plus): 

• Maximum warranty period of 7 years or 200,000 km.
• 24-hour emergency assistance service throughout 7 years, with no distance limit.
• Peugeot Care maintenance program for up to 3 years or 60,000 km.

*Terms and conditions are as specified by the company.